About

As a result of growing up on the east side of Indianapolis, where outlets for creative tools & expression are very minimal, founder Rory Weather, created a design firm for the community and named it Cimple City.

Since 2012, Cimple City has served as a hub for in-depth, collaborative support to conceptualize plans and designs in the most simple way possible.  Hence, the word "cimple."  Which by our my definition means, " to be creative, innovative, and original using simplicity." 

Rory’s career has allowed him to be heavily involved with multiple advertising and marketing projects; working with other designers, athletes, teams, established brands, artists, photographers and stakeholders to create compelling visions for a variety of products. Making him highly capability of overseeing different creative processes and delivering guidance to creative colleagues.

While still creating a wide range of specialized graphic and/or illustrative material, he continuously develops graphic direction, concepts, and specifications for assigned projects.  Including marketing, brand awareness, and new product/service launches.  He believes these are the strategies that can fuel any company’s growth.

In 2020, Cimplecity.com was established.

“If a useful product is created, it then can be consumed at scale by utilizing innovation and technology; generating a platform that helps support a custom and quality lifestyle.”

-Rory Weather